Through the development of this identity, my goal was to combine the use of vibrant color-ways, gradients, and patterns alongside clean and very simplistic lines, typography, and illustration in order to create some balance in an innovative and unique visual package.
 
I aimed to develop a visual language through the use of brand symbols which would communicate product specifications to customers in a way that is easy to understand and would increase brand recognition.

The imagery used in promotional material brings about a very raw, yet fresh feel to the overall brand image. The photography choices showcase the brand’s message of youth, self-acceptance and inclusivity.
 
P.O (Peaux Ordinaires) as a brand exudes both quality and refinement while still casting a certain air of warmth and youth to its potential customers.