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project aim:

My goal with the creation of this brand identity was to explore my personal interest in fashion and its intersection with brand design.

I was aiming to create a brand that combine femininity with angst and rebeliousness and would allow me to explore my personal preferences when it comes to visuals and aesthetics and have a lot of freedom with what i was creating.

response:

Damsel Disdress is a concept brand that provides high-quality statement pieces and closet staples with a bit of added an added edge and character. The brand targets a younger demographic of women with strong desire for self-expression through apparel, and that are drawn to making bold and unique style choices.

Drawing heavy inspiration from 80s and 90s fashion trends, the brand aims to bring about a certain sense of nostalgia through its visuals and communications while still working in some modern elements like the chosen logos for instance.

Damsel Disdress embraces and celebrates youthful angst and rebellious desires and reclaims the old saying "Damsel in Distress" as a nod to the to all strong young women who stand strong in their own rights and don't need saving.

 

AREAS OF WORK:

- Brand / Visual Identity Design
- Packaging Design
- Creative Advertising
- Content Creation

damsel poster 7.jpg
rban_poster 1.jpg
dp9.jpg
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