project aim:

Through this brief, I was given the opportunity to work on a live collaborative project with the online product sampling business SoPost. Our main challenge was to help them make the shift from their current business-to-business model and create a supplementary identity and platform that focused on creating a new business-to-consumer relationship that would create recognition and trust for their service and improve upon their existing operations.

AREAS OF WORK:

- Brand Strategy

- Visual Identity Design

- App / User interface Design

- Creative Advertising

response:

additional outcomes:

My goal was to build a consumer-facing sub-brand of Sopost which tailored its communications, visuals, and values to a wider global audience, more specifically, the newer generations of online shoppers and social media frequenters.

As a support to this brand, I aimed to design a mobile platform that would allow customers to centralize their activities and interaction with the brand, and gain a more personalized and seamless experience of its sampling services.

From there I was able to create a completely new identity by the name of Trybie, which involved a complete transformation of Sopost’s current branding, and exudes an inviting, modern and fresh aura which aims to appeal to the target audience.

Trybie is characterized by its main values of sincerity, dependability, generosity, and openness, as well as being innovative and current. Trybie aims to put its customers at the heart of their sampling services and hopes to provide them with the best product samples, a frictionless fulfillment experience and complete control and transparency on their data usage.

The Trybie app brings all that together in a visually appealing, and easily navigated platform which creates ease and efficiency throughout the customer’s experience with the brand. The features of the application allow for all The required steps and processes associated with the sampling experience to become but a touch away.